Downtown Brawley, with Plaza Park and City Hall as focal points, includes properties along Main Street (between First Street and Cesar Chavez Street) and several properties one block north and south of it. Existing land uses are zoned for commercial, office, service, residential, light industrial, and civic uses. Downtown Brawley is divided into three districts — West Village, Civic Center, and East Village — each with its own unique look and feel. The City is currently undertaking efforts to improve and expedite the process for opening new businesses within Downtown Brawley.

Cattle Call Park is Brawley's iconic recreational facility and home to the Cattle Call Rodeo, which attracts an estimated 200,000 fans to the community each year. Opened to the public in 1957, this park offers residents a large and small arena, grandstands with seating for over 5,000, bucking chutes, corrals, a large pasture, restrooms, snack bars, and a picnic area. A one-way road circles the park, with lanes for cars, bicyclists, walkers, and joggers.

Named after Brawley's first Latino Council Member, Ysmael Hinojosa, the park provides its neighbors with two lighted softball fields, three lighted basketball courts, handball and horseshoe courts, a playground, restrooms, soccer fields, exercise equipment, and a large grass area for picnicking and leisure activities. The park is currently undergoing improvements to better serve the needs of nearby residents, including adding a community stage to perform events and cultural activities.

Brawley Municipal Airport (BWC) serves as a key community asset supporting both recreational and business aviation. Located just two miles from downtown, the City-owned airport provides convenient access for companies moving goods or personnel through the region, while also offering hangar space for industrial and private use. Its accessibility and infrastructure make it an appealing amenity for businesses and residents.

SDSU Imperial Valley – Brawley provides students with access to 12 nationally recognized undergraduate and three graduate degree options, with four teacher credential programs. The Brawley campus houses five classrooms, including one with video-conferencing capabilities and one computer classroom. Opened during the 2025-2026 school year, the Sciences and Engineering Laboratories will open the door for more STEM-related majors to address the workforce needs of Lithium Valley's geothermal sector. 

The proposed Luckey Ranch project is a 580-acre master-planned community to the northeast of Brawley that includes a diverse mix of industrial, light industrial/business park, commercial, and residential areas designed to work together as a comprehensive whole. The plan is laid out with a series of villages complemented by employment and retail areas, schools, and parks. The project has been subdeveloped, with major infrastructure ready in place and ready to house new uses.

The Rancho-Porter Community is a residential community with mini-parks (linear parks), two neighborhood parks, commercial and mixed-use, including retail and office, and multi-family residential. The parks will offer a variety of uses, including swimming pools, baseball and soccer fields, and linear trails, providing recreational opportunities. They will also create a buffer between single-family and multi-family residential. Existing amenities in the area include successful restaurants, hotels, and truck stops that have been developed or are currently under development.

The La Paloma site is well-positioned for development opportunities, including a blend of commercial and retail businesses, as well as residential units, both single-family and multi-family. The new Padilla-Pace Middle School is adjacent to the site, offering access to modern educational facilities that enhance neighborhood appeal and support working Brawley families.

The Rancho Los Lagos Specific Plan encompasses 1,076 acres of land that is currently pre-developed. It is designed primarily as a pedestrian-oriented residential community, with parks, schools, and other amenities within a short walk of most homes along pleasant, tree-lined streets. The Plan has four main components: the conventional residential area, the active adult residential area, the golf course, and the business park. Within these major areas are other uses, including commercial, retail, mixed-use, parks, and schools.

Brawley Gateway has the potential to be a high-quality, multi-use commercial and industrial activity center that would complement Pioneers Memorial Hospital and associated medical facilities in forming a southern gateway to the City of Brawley on Highway 86. Single-family and multi-family residential areas would also be provided. Businesses in the region are growing, including a successful Walmart Supercenter, with additional commercial and residential projects currently under development.